Dacia are up 5.9% on the previous year’s volumes reaching 277,885 units in 2022 in a market heavily marred by the pandemic and electronic components crisis. Within the scope of its distribution coverage, Dacia increased its market share by 0.8 points to 3.9% despite a market drop of 14.6%. Dacia’s growth can largely be explained by the success of its new range. In the first half of 2022, Dacia shored up its position as the 3rd best-selling brand in the European passenger car market with retail customers.
To be specific, Dacia is on the podium for retail passenger car sales in France (2nd), Romania (1st), Italy (3rd), Portugal (1st), Poland (3rd), Croatia (3rd), Czech Rep. (3rd), and Hungary (3rd). It is close to taking out a podium position in Spain (4th) and Belgium (4th). Compared to the first half of 2021, the brand gained 4 places in Germany (9th), boasting the 2nd best growth in the local retail passenger car market.
Outside Europe, Dacia maintains its leadership in Morocco.
The combined orders of Dacia Spring and petrol-LPG Bi-fuel models (ECO-G, up to 10% less CO2 emissions) account for nearly half of all orders (48% of Dacia orders placed outside excluding Morocco). The mix increased by 7 points compared to the first half of 2021.
Xavier Martinet, Dacia SVP Marketing, Sales and Operations said: “The growth of Dacia’s sales despite a steeply declining market confirms the relevance of its positioning built on the best value for money on the market. Electric and LPG ECO-G versions accounted for almost half of all orders in the first half of 2022, reflecting Dacia’s push to advocate for a smarter way of consuming automotive”
