Skoda is celebrating 20 years in Ireland, they debuted in 1993 with a two car range and sold just 76 vehicles through four dealers. Fast forward to 2013 and Skoda has 22 dealers offering 10 model variants. Their market share has doubled from 3 per cent to 6.9 per cent from 2008 and they are currently in 6th place on the sales leader board. Commenting, John Donegan, Brand Director for ŠKODA Ireland, said: “We are extremely proud of what has been achieved over the past 20 years. The last five years have been among the most challenging the car industry has seen but our products have proven they are fitting for the current environment where customers are attuning to value more than ever before. This is only the beginning for ŠKODA. We have doubled our market share in just five years and the next five years will see the introduction of even more models to the range including two new SUVs by 2018. Looking to the future, I don’t see why ŠKODA cannot become a top 3 car brand in Ireland.”
