The new Kia Soul which arrives in Ireland this May has received a ‘red dot’ design award. The Soul was crowned winner in the 2014 ‘Product Design’ category by the red dot jury. The new Soul adopts the new platform that is also utilised by the Kia cee’d, it will be powered by a 128hp turbodiesel engine. Commenting on the announcement, Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Group said, “I am particularly pleased with this second red dot design award for the Kia Soul. When the first-generation model launched, the award played a key role in bringing the Kia Soul and Kia’s distinctive design language to the attention of a wider audience. “The great challenge we faced when designing the second-generation model was to preserve the strong, individual character of the Kia Soul and, at the same time, give the design new impulses. Our design team has performed this task impressively. The new Kia Soul is a lot more mature and ‘adult’ in appearance, and the bold, distinctive personality of this model is highlighted even more.”
