The Renault Group has started 2015 in fine shape, with a very strong finish to 2014, taking an 8.2 percent market share. Renault and Dacia were the two fastest growing brands in Ireland last year with the Renault Group share up 1.4 percent versus 2013 and new entrant Dacia taking a 2.8 percent slice of the action last year. In the first few days of 2015 approximately 300 Dacias have been sold, taking 2.5 percent of the market. One of the key ingredients to Renault’s recent sales success is the popularity of their own bank RCI who provide finance for Renault and Dacia customers. In just three years Renault and Dacia dealerships have generated over €200 million in finance to over 12,000 Irish motorists, in 2014 the Renault bank lent €85 million.
Renault also experienced success in 2014 with its light commercial vehicle range, taking 9.7 percent of the LCV market. In the first ten days of 2015 they have an 8.4 percent market share. Their most popular model was the Renault Master, followed by the Kangoo and new Trafic.
Commenting on their recent success, Patrick Magee, Country Operations Manager, Renault Group said, “2014 turned out to be a great year for the Irish motor industry and for both our brands that performed very well. Dacia continues to be the fastest growing car brand in Ireland and has exceeded our market predictions coming in at a market blowing 2.8% at the end of its second year in the country. Ten days into 2015, it looks to be a promising start to the new registration year with our sales going extremely well with the Renault Group at 8.1% share.2015 will also see an exciting new vehicle launch for Renault which will be unveiling later this summer…watch this space”.
