FIAT Ireland is delighted to announce that internationally acclaimed singer, songwriter, and actor Samantha Mumba will be driving in style during her return to Ireland as she competes for the chance to represent Ireland at Eurovision 2025. The Los Angeles-based star, who will take part in The Late Late Show Eurosong Special, will be provided with the award-winning FIAT 600 as her official car for the duration of her stay.
Recently crowned Irish Compact SUV of the Year 2025, the FIAT 600 blends Italian flair with innovation, practicality, and cutting-edge technology—making it the perfect companion for Samantha’s time on the road in Ireland.
A proud Irish performer with a global career, Samantha has enjoyed international success across music, film, and television, and her return to Ireland for Eurosong with her song “My Way,” has generated huge excitement among fans. As she prepares to take the stage for one of the most highly anticipated live TV events of the year, FIAT Ireland is proud to support her journey with a car that embodies confidence and style.
“We’re thrilled to be partnering with Samantha as she makes her bid to represent Ireland at Eurovision,” said Ciaran Cusack, Communications & Brands Manager of FIAT Ireland. “She’s an incredible talent, and just like the Fiat 600, she brings a powerful and stylish presence wherever she goes. We’re wishing her every success in the competition.”
The Late Late Show Eurosong Special airs on Friday 7th February on RTÉ One, where Samantha will perform her entry alongside five other hopefuls vying for a spot at Eurovision 2025.
