Nissan has announced a four-year global partnership with the UEFA Champions League, including the UEFA Super Cup. This agreement represents the Japanese manufacturer’s largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.
Commenting on the announcement, Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan said, “Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience,” “Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”
