Home Latest News Ralf Brandstätter To Lead Volkswagen Core Brand In Future

Ralf Brandstätter To Lead Volkswagen Core Brand In Future

1398
0

The Volkswagen Group is reassigning responsibilities for the management of the brand and the Group. The Volkswagen core brand is to be led by the brand’s previous COO, Ralf Brandstätter from July 1, 2020. The CEO of the Volkswagen Group, Dr. Herbert Diess, who had previously been responsible for both functions, will therefore receive greater leeway for his tasks as Group CEO. Within the Group Board of Management, he will retain overall responsibility for Volkswagen Passenger Cars and the Volume brand group. The objective will be a stronger focus on the tasks at the top level of the Group and the brand in the current transformation phase of the automotive industry.

The Supervisory Board took note of this at its meeting held today. Following the laying of strategic foundations over the past few years with consistent orientation towards e-mobility and the creation of structures for the digitalization of the automobile, the company is now strengthening the top management structures of the Volkswagen Group and brand. The Group Board of Management therefore decided at its meeting held today to appoint Ralf Brandstätter as CEO of the Volkswagen brand effective July 1, 2020.
“Ralf Brandstätter is one of the company’s most experienced managers. Over the past two years, he has already led Volkswagen successfully as COO and played a key role in shaping the transformation of the brand,” said the CEO of Volkswagen AG, Dr. Herbert Diess. “I am therefore very pleased that Ralf Brandstätter will be forging ahead with the development of the brand as CEO following the far-reaching strategic decisions of the past few years.”

After a record year in 2019, the brand is outstandingly well- positioned for the future.Volkswagen has successfully completed the first phase of the Transform 2025+ strategy. The company is now embarking on the next phase. The broad-based electric offensive will now become tangible with new vehicles on the roads. Volkswagen is paving the way to zero-emission mobility for everyone. By 2025, at least 1.5 million electric cars are to be sold. In addition to electrification, the brand will also forge ahead with digitalization over the coming years

“For Volkswagen, the course towards the future has been set. On the basis of the Transform 2025+ strategy, the brand is developing into one of the leading providers of carbon-neutral mobility and is on the way to becoming a digital technology company. I would like to thank the entire Volkswagen team for their tremendous commitment. We will follow our path resolutely together,” says Ralf Brandstätter.