
When GWM Europe started defining ORA for the European countries, it asked how a brand gets its soul. And what makes it different and desirable. Well, the answers are complex. But clear is: a brand must have a purpose and touch the hearts and minds of people. And for ORA, this purpose is friendship – a friendship that can cross bridges and borders. ORA’s cars invite everyone to get to know them with playful, curvilinear bodies that feel like a smile rather than the aggressive, sci-fi curves of many all-electric rivals. And a closer look shows the cars are as serious about looking good as having fun with standard spoilers and alloy wheels that help both performance and visuals. A user-centric approach guides ORA designers, as is obvious by the wraparound interiors with few clunky knobs and buttons but plenty of joie de vivre. ORA was born
electric and never forgets to be eclectic.
The FUNKY CAT and all future models want to get to know you with voice and facial recognition software so that all you have to do is slide in, fasten your seatbelt and begin your journey together. At ORA, we believe friendship is a journey, not a trip. And to keep drivers safe on the journey, ORAs are packed with next-generation driver-assistance features that not only keep everyone on the road and awake. They keep passengers also safe should things go wrong. The Funky Cat reaped a five-star rating in the NCAP safety test and keeps an eye-out with a 360-degree camera to see places drivers can’t. This is an impressive little offering from ORA and we look forward to a week long test drive with a detailed review coming soon.
