MAXUS, one of the leaders in innovative automotive solutions, is delighted to announce a new ambassador partnership with nine-time British Truck Racing Champion Ryan Smith, who will represent the brand as he prepares to chase a historic tenth consecutive title in 2025. As part of the collaboration, Ryan will be driving the MAXUS T60 Max pickup, a versatile and powerful vehicle that reflects the same qualities he brings to the track – strength, reliability, and performance.
The partnership was established in collaboration with Northside Truck & Van, a key MAXUS dealership and the principal sponsor of Smith’s racing truck. Already integrated into Ryan’s daily life, the T60 Max, fitted with a Carryboy canopy, offers the storage and durability required to support his demanding schedule, both on and off the track. Whether transporting racing equipment or heading on weekend trips, the T60 Max is proving to be a trusted companion for Ryan.
Following his announcement as ambassador for MAXUS, Ryan Smith said: “It’s great to officially become a brand ambassador for MAXUS. The T60 Max really stands out among its rivals in the market. The design is sharp, and features like the heated steering wheel and wireless phone charging make it incredibly comfortable and convenient to drive. It’s perfect for my day-to-day needs, and its off-road capabilities are impressive, especially when I’m heading off the beaten track. I’m proud to represent a brand that’s clearly on the rise.”
The T60 Max boasts a braked towing capacity of 3,500 kg, a payload of 1,050 kg, and is powered by a 2.0-litre turbo diesel engine producing 213hp and 500 Nm of torque. Its 8-speed automatic transmission and four-wheel-drive system ensure peak performance across all terrains
Keith Sims, Managing Director of Northside Truck & Van, said: “We’re delighted to be working with Ryan Smith, a true icon in the world of truck racing. His track record speaks for itself, and we believe he’s the perfect fit to showcase what the T60 Max is all about. Having Ryan represent the MAXUS brand adds real credibility, not just because of his achievements, but because he genuinely puts the vehicle to the test in everyday life.
This ambassador partnership marks another milestone for MAXUS as it continues to grow its presence in the UK pickup market and align with champions who share the brand’s commitment to performance and progress.
